Organic Conversions: The Way of the Future?

If you’ve ever been running a fierce ad campaign for one of the products you’re selling and stopped, you’ve probably noticed that you keep on making sales for a while after. That’s exactly what happened to me a while back when I stopped my Clickbank campaigns; I stopped paying for advertising but targeted traffic just kept rolling in for my landing pages. It was beautiful .. for a while.

The reason this happens, I’ve found, is because your landing pages get indexed pretty well in Google, Yahoo, etc. for the keywords you bid on with PPC. After you turn your advertising faucet off, the organic hit sponge still has some traffic soaked up inside of it (search engines still have you indexed). You’ll notice that this will last for a while and then eventually your stream will turn into a trickle and then dry up. So what’s the solution?

Well, for one thing, you can continue bidding on those search terms that got you indexed in the first place but decrease the bids just enough for you to stay indexed but not generate too many clicks. This can be an issue when maintaining a campaign because PPC services generally like you to keep a relatively high CTR but if you can manage to keep your ads running, you should be OK.

Another great way of keeping your sites high in search results is to link to your landing pages from any other high traffic websites you may have, while keeping in mind good SEO practices and of course, search engine guidelines (don’t hide your links). A good way to utilize SEO for organic traffic is to put a ‘title’ and ‘alt’ property in your links that is related to your desired keyword search (read more about this here).

What has worked for me and I’m sure many others is paying for links on other related websites. I say related because search engines (especially Google) like to see related content linking to related content. Trust me, it will improve your rankings in the search engines. Additionally, this practice can be used for any type of traffic building but might not pay off as well as the affiliate marketing combination. In general, contacting the webmaster and working out a reasonable price is completely up to you but all I can say is — never settle for the first price they give you. Remember, you’re here to make money!

And finally, if you don’t want to fork out any money at all, you can always offer up a link exchange with a website with related content (you link to them and they link to you, respectively). Just a word to the wise with this practice- The problem here is that the search engines see this as a weaker link than one site linking to another with no back-links. This means you might not get as high a ranking for a particular keyword, especially since the site linking to you gets more traffic.

Good luck,

Scott

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