Work From Home

November 16th, 2007

Now don’t get me wrong, I love my job. My drive to work is actually very short– a nice 2 miles (5 minutes). My job itself is in a very relaxed environment and I like the people I work with. The work itself is even right to my taste; it’s a really great fit. None of these things are a problem.

What is a problem is that on my short drive to work, I pass by maybe 20-30 people going about their seemingly care-free lives. I drive directly by a golf course and a bike path, so the people I do see are either playing a game I love or just taking a casual stroll. These things alone aren’t out of reach; I can do them on the weekend. The hard part to swallow is that they’re doing it while I have obligations I have to fulfill in order to maintain a certain standard of living. But hey, the grass is always greener on the other side.

That’s exactly why working at home seems like an amazing idea. It might even be the embodiment of the American Dream. Just imagine– you wake up, check your bank account and there’s automatically more money in there. You might do a few hours of actual work (how much are you actually doing at your job anyway?), then you might watch some TV, head out for a stroll or hell, why you’re at it, go play a round of golf. And that’s just ONE day!

Sure, there’s a lot of security that comes with a day job. You have benefits, cheap insurance, a steady paycheck, paid vacations/sick time and in most cases, job security (your job isn’t going to disappear over night). When you work from home, this isn’t always the case. Depending on your business, it could be very up and down or your living for the rest of the year might hinge on the holiday season. It’s definitely not for those with a weak stomach. But on the other hand, you can’t just get up and leave whenever you need to. With a regular job, you have to wait until you have enough time to get away, make sure it’s OK with your boss and plan around that. On top of that, you are never guaranteed a raise. Work for yourself and you control your own money; work for someone else and you’re hoping they will notice your work and compensate you for it.

That’s not to say that a home business is always the better way to go. Some home businesses are difficult to the point where you’d be better off working for someone else and getting that steady paycheck. Certainly, not all home based businesses are created equal.

If you were to quit your day job right now, what type of business would you start? Would it be a consulting company, marketing a shiny new product or idea or would you turn to something more along the lines of referral-based sales (affiliate marketing) and cost per click advertising?

Hundreds of people have already banked thousands doing just that — marketing. I know because I have several friends who have either started a decent second income or who never have to work at a dayjob again. If you take a second to think about what that really means, you’ll start to understand what a beautiful thing internet marketing really is. In fact, if you combine all the home based businesses I listed earlier (consulting, marketing a new product and affiliate marketing), you would make a killing working from home. That’s because you can take that product you want to sell and use internet advertising to do all the selling for you. Think about that– instead of a salesman that works 9 to 5 for you, you have a salesman who works 24×7 (24 hours, 7 days a week) for you and on demand. It never asks for sick days and never takes vacations. And even if you don’t have a product, other companies will pay you very well to market theirs.

I use the term “market” loosely, because you yourself don’t even need to ever see or speak to another person to complete sales. Advertising will do all the work for you. There’s another term to describe what I’m talking about– passive income. If it’s not required for you to be present in order for a sale to be completed, money is being made without you being there. Hell, you can be dead asleep and money will keep rolling your way.

So you can understand why I look longingly toward the golf course and the people walking their dogs and pushing their baby strollers along. I know I could be there, but two things stand in the way:

  1. I just don’t make enough money overall to completely quit my job and frankly, I don’t think I would need to even if I did make enough money because the benefits are just so great.
  2. I’m afraid to lose the security of having a steady paycheck and fear will hold me back until I’m making a decent sum of money.

But if you have the courage, I urge you to consider taking the reigns on your life and giving internet marketing a chance. Even if you don’t quit your job, you can definitely make a decent second income. That extra income comes in great on holidays, birthdays, etc. or if you just feel like taking a needed vacation. Personally, I just want to build my personal net worth and assets. Whatever your reason, you should definitely take advantage of such a convenient means to make the dough.

Just don’t forget those who helped you get there!

Additionally, if you’re looking for a good place to start, don’t hesitate to try out the resources below.

http://www.theonlinebusinessesystem.com

I recommend this one in particular because you’ll get set up with a mentor to help you get started and it’s helped me out tremendously.

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Organic Conversions: The Way of the Future?

October 22nd, 2007

If you’ve ever been running a fierce ad campaign for one of the products you’re selling and stopped, you’ve probably noticed that you keep on making sales for a while after. That’s exactly what happened to me a while back when I stopped my Clickbank campaigns; I stopped paying for advertising but targeted traffic just kept rolling in for my landing pages. It was beautiful .. for a while.

The reason this happens, I’ve found, is because your landing pages get indexed pretty well in Google, Yahoo, etc. for the keywords you bid on with PPC. After you turn your advertising faucet off, the organic hit sponge still has some traffic soaked up inside of it (search engines still have you indexed). You’ll notice that this will last for a while and then eventually your stream will turn into a trickle and then dry up. So what’s the solution?

Well, for one thing, you can continue bidding on those search terms that got you indexed in the first place but decrease the bids just enough for you to stay indexed but not generate too many clicks. This can be an issue when maintaining a campaign because PPC services generally like you to keep a relatively high CTR but if you can manage to keep your ads running, you should be OK.

Another great way of keeping your sites high in search results is to link to your landing pages from any other high traffic websites you may have, while keeping in mind good SEO practices and of course, search engine guidelines (don’t hide your links). A good way to utilize SEO for organic traffic is to put a ‘title’ and ‘alt’ property in your links that is related to your desired keyword search (read more about this here).

What has worked for me and I’m sure many others is paying for links on other related websites. I say related because search engines (especially Google) like to see related content linking to related content. Trust me, it will improve your rankings in the search engines. Additionally, this practice can be used for any type of traffic building but might not pay off as well as the affiliate marketing combination. In general, contacting the webmaster and working out a reasonable price is completely up to you but all I can say is — never settle for the first price they give you. Remember, you’re here to make money!

And finally, if you don’t want to fork out any money at all, you can always offer up a link exchange with a website with related content (you link to them and they link to you, respectively). Just a word to the wise with this practice- The problem here is that the search engines see this as a weaker link than one site linking to another with no back-links. This means you might not get as high a ranking for a particular keyword, especially since the site linking to you gets more traffic.

Good luck,

Scott

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First $1000+ Day

October 21st, 2007

As you can see, I finally hit my $1k goal on Azoogle. Not a bad day, overall. This will be going in the book, once I finish writing it.

Now that this goal has been met, my next goal is maintaining the $1k/day status and then, obviously, pushing on up to $2000-days with the same profit margins. I doubt this will be a problem though with the new campaigns I’m rolling out. Only time will tell!

A buddy and I have been trying out a new trimming method for our campaigns and it’s been working like a charm. Not only is it helping to maintain our current levels of incoming traffic but it also cuts spending! I love it!

The system is finally starting to make sense to me and I know for a fact I could start with nothing at this point and start generating the same kinds of numbers you see in the above picture. That’s a comforting feeling and there’s definitely no looking back.

My current goals are to expand in to several other markets as well as seeking out new methods for bringing in tons of targeted traffic. The best part is, now I can afford to pay for all this stuff.

More later. I better sleep.

Scott

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